Trek 3: Introduction to Curiosity Concepts
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Jeff Batchelor
Engaging new prospects
Trek 3 Objectives
What makes people curious?
Mindshare
Mini Quiz
Mismatching is a behavioral reflex
The analogy
It's difficult to sell to someone playing defense
Stay away from killer phrases
Specificity and purpose are your friends
Mini Quiz
Tell them why it is - they'll tell you why it isn't
The sticky situation
Mini Quiz
Would you like prospects and clients to be more receptive?
Fight fire, with fire
Are you currently leveraging curiosity to reduce buyer resistance?
Mini Quiz
The two main reasons prospects don't return sales calls
Be specific and purposeful
The secret?
Headline! Headline! Read all about it!
Use your Call To Action description to encourage students to sign up for your course